traditional forms of communication

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I remember as a child looking at that sign for slippery when wet wondering how they got the tyre marks to cross like that?
Although it is words that the crossmedia ecologist has been asked to both mark and defend her territory with she has been considering what traditional media might serve her cause best on the warring city streets.

She is drawn both to punctilious signage of Trustocorp from New York

Or the myriad of possibilities offered by the collective and whimsical approach of the PANOS13 project in the city of Lyon.

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